This page is like a daily compass to reread and observe, to remember who we are, where our project comes from, and why we felt the need to do something concrete for the animal world.
It's not an easy task to synthesize everything in a few pages, but we would like to tell you what is authentic, true, and necessary for a better world, and we would like to tell you about those of us who have embraced a vegan philosophy, with the goal of no longer trampling on animal life.
Creating a vegan brand is complex, challenging, and risky in a society that has not yet recognized individuality, history, and life in animals as deserving of recognition. Such an endeavor requires the commitment of everyone, in a movement where each person, through their own choices, can make a difference for a better future.
OUR OBJECTIVES
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ANIMAL LIFE PROTECTION
The creation of vegan shoes embraces alternative production methods compared to those currently in use, based on the exploitation of living beings. Our products represent the ethical alternative that promotes and encourages conscious consumption.
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REDUCING ENVIRONMENTAL POLLUTION
The tanning industry is one of the most toxic in the world due to the chemicals used. Vegan shoes are made from easily recyclable raw materials, without chromium, and are sustainable in terms of resources used, thereby reducing CO2 emissions, pollutants, special waste, and chemicals associated with traditional footwear production.
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ITALIAN CRAFTSMANSHIP
The Italian artisanal footwear sector is experiencing a progressive impoverishment with the increasing relocation of manufacturing abroad. As a company, we have chosen to rely solely on Italian artisans for our brand, in order to protect the cultural heritage and quality behind our products.
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ACCESSIBILITY OF ETHICAL PRODUCTS
We have always believed that change starts with small daily actions, which is why we want to ensure accessible, easy-to-find ethical footwear to conscious consumers, eliminating the difficulties we often encounter in finding alternative products.
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AWARENESS AND ACTIVISM
We are pleased with the concrete help we provide to the vegan cause through our activity, but we also firmly believe that the key to any kind of change is information. That's why we commit to sharing everything we have learned through our journey and studies in our channels.
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SHOE RECYCLING
At the end of their lifecycle, shoes have the potential to become a resource by recycling and regenerating the materials used. We are strong advocates of a circular economy, where a product can find new forms and uses, for a smaller impact on the planet and our lives.
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