OUR HISTORY
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Are there really no alternatives?To begin telling the story of VEGANSHOES.IT we must go back, to be precise in 2015, when Giovanni and Veronica found themselves, after completing their respective university studies, working in the family business of he. Here a revolution was already underway in the two, who for about a year had embraced the Vegan world with enthusiasm, driven by the love for animals that united them, and by the awareness of what happened every day in livestock and food industries. It is in this phase that, between one shoe and another, a question arose in them, which over the years has become an objective:"but there really is no alternative to the suffering of all the animals exploited for the market of footwear?" |
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What if we opened an online vegan shoe store?That question remained suspended in the minds of both of them for two years, until in 2017 it was Veronica who gave voice to an idea which, it was now clear, had to represent their destiny: "If we opened an online shop of vegan shoes ?". The decision had been made, and a few days later they purchased the space for what is now the websiteVEGANSHOES.IT. |
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The construction of the siteThe whole of 2017 was a year of programming for Giovanni , code and construction of the e-commerce site. He learned a lot and learned what he needed about a world that, until then, had only represented a passion for him. He thus created a multi-brand store where customers could choose from a multitude of 100% vegan shoes, without having to worry about meticulously checking the labels. |
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La ricerca dei brand.Meanwhile Veronica was in charge of brand research, examining catalogs of manufacturers from all over the world, to track down the few vegan models that the market had to offer among the various footwear lines. It was a difficult search, which also led them to hopefully participate in the few sector fairs around Italy, in the hope of finding shoes that were not only vegan, but also artisanal and made in Italy. |
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E se creassimo ciò che non troviamo?The moment soon came when the two boys, looking at each other, understood that the market did not offer what they were looking for for their multi-brand store. There were casual and sports shoes, but the women's assortment was completely missing and there was no trace of more refined and fashionable models. Furthermore, it was almost impossible to find brands that combined all the values they hoped to offer their customers. They therefore decided to launch themselves hopefully into a new project, which would grow at the same time as the site: thus the VEGAN SHOES ITALY brand was born. |
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Tra tessuti alternativi e prototipi.Thus began a second period of research, which took them from the Philippines to London, and to browse through a thousand different sites in search of alternative materials that the market could offer them for their footwear. Between Pellemela, Pinatex and Biopolioli they finally found the ethical and vegan fabrics they were looking for. They entrusted them to small artisan shoe factories, which they commissioned to create the first prototypes of vegan women's shoes from the VSI collection. |
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Projects become reality.2018 was the year I finally the two's projects saw the light of day. Giovanni and Veronica, after two years of sacrifice and study, fragmented between the employee job they had maintained up to that point, managed to launch the site, the first VSI collection and carved out a small sales and exhibition space in the family business Brugnolaro Calzature . |
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Il primo spazio di vendita.While they were designing the site, the two boys organized themselves to exhibit Brugnolaro Calzature in the company, offering customers the vegan brands that they had managed to track down, immediately obtaining excellent feedback. They also launched the first VSI collection, with much enthusiasm and much hope. Word began to spread and they began to feel the warmth of the vegan community, happy to have found a reality that represented them. |
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The arrival on social media.Strengthened by the love that customers showed in the store they began to share their project on social media, the instagram profile of VEGANSHOES.IT was born, a space where you can share the latest arrivals and vegan collections, and where you can carry out moments of awareness for the vegan cause.< /p> |
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The launch of the site.2018, however, was an important year because it finally saw the launch of the site, which they had worked so hard on in the previous year. VEGANSHOES.IT was finally online, it was one of the first vegan multi-brands to appear on the market, offering to the entire vegan public and to all customers attentive to animal life, ethics and the environment a safe space in which to shop with peace of mind. |
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The beginning of a new adventure.Giovanni and Veronica found new satisfactions in 2019. The site brought him the recognition of many realities, the first interviews and the interest of many people, affected by their project. Their vegan space in the family business continued to grow, becoming increasingly richer and more protagonist; Customers arrived curious to touch the apple leather shoes, which were still little known at the time, and the need for their own space soon became clear to them. |
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The inauguration of the store.It was September 8, 2019 when the first point of sale, bringing to Cittadella, a small town in the Veneto region, an innovative green space full of fashionable shoes with an ethical heart. It was a great moment of celebration and the beginning of an even greater adventure. |
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To be continued...Our story continues, there are many objectives that we want to achieve, to demonstrate that an alternative to traditional shoes exists and thus protect animals. None of this would have been possible without the support of our entire community, thank you for welcoming our project with so much enthusiasm, we are already writing the next chapter and can't wait to tell it.< /p> |
VEGANSHOES.IT IS..
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Why Vegan Shoes ?
