The "PETA Approved Vegan" certification is issued by the organization People for the Ethical Treatment of Animals (PETA). This certification is intended for products in the fashion and cosmetic industry to ensure that they are completely free of animal ingredients and have not been tested on animals.
PETA is one of the world's largest, active, and influential animal rights organizations, dedicated to promoting animal rights and raising awareness about cruel and harmful practices, often hidden from the public, involving animals in the food, fashion, cosmetic industries, and other areas. The "PETA Approved Vegan" program was launched to facilitate consumers' choice of cruelty-free products and to reward companies committed to producing ethical and animal-friendly products.
To obtain this certification, companies must commit to meeting numerous requirements.
Products must first be completely free of animal-derived elements.
They must guarantee not to conduct animal testing at any stage of the product's ideation and production process.
PETA is also strict about the transparency of the brand, requiring clear and transparent listing of all ingredients used.
All companies are finally required to maintain their commitment over the years, supporting animal-free production to retain the obtained certification.
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